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Bryan Parks
SUMMARY OF QUALIFICATIONS

A creative and seasoned executive with over fifteen years of sales and marketing experience. Strategic, developmental and consumer-based market skills combining domestic and international management expertise. Demonstrated organizational abilities in:
 
Marketing Business Development Leadership Presentations
Partner Management Product Management Team Building Communications


SKILLS AND ASSETS

 Effective team leader with strong organizational, verbal and written communications. Fluent in most internet and software platforms, technologies and communication standards. Accomplished presenter and negotiator with customers, business partners, analysts and executive committees. Authored strategic market plans and detailed product schemas for cross-functional product teams. Extensive international management experience.


 SELECTED ACCOMPLISHMENTS

Successfully marketed multiple desktop and server-based products through direct and reseller channels; championed differentiated sales strategies for consumer, SMB and enterprise market segments. Managed cross-functional product teams exceeding sales goals.

Developed strategic business models for emerging internet-based technologies; directed integration processes for related merger and acquisition activities. Evaluated external partnership proposals and recommended practical market growth strategies.

Member of the AltaVista Search senior management team; contributed to the strategic business direction for a leading Internet property. Personally directed product and market programs critical to leadership position. Company sold for $2.3B.

PROFESSIONAL EXPERIENCE
 
NetSuite Corporation, Manager of Channel Marketing, San Mateo, California
Report to Vice President. Global leader of on-demand, integrated business management software. (2006-present)
  • Lead partner development and recruitment strategies for emerging Software-as-a-Service (SaaS) business model; executed marketing campaigns to maximize sales performance across entire channel community by 120%.
  • Championed NetSuite's annual partner conferences planning including recruitment, sponsorship sales, agenda and logistics. Managed event budget and all revenue and expense items including pricing, contract negotiations and third-party vendor deliverables. Increased total attendance by over 60% and more than doubled revenue income year over year.
  • Responsible for all outbound partner communications including partner portal content, monthly newsletter, webinar series events and sales tools. provide council and support for dedicated lead generation activities and marketing campaigns. Newsletter click-through rate >60%.
  • Liaison for new partnership opportunities; evaluated business proposals and generated opportunity analysis for executive review. Managed external partner deliverables and schedules.
     
Bryan Parks Consulting, Principal, San Francisco, California
Principal. Deliver integrated market and development solutions for a broad range of clients. (2001-2005)
  • Developed comprehensive market business plans for start-up companies in the private sector; analyzed sectors, customer buying patterns and competitive landscapes; presented results to company executives for review and deployment.
  • Business analyst for Gap Corporation for 2005 focused on technology sector. Responsibilities included Sarbanes-Oxley compliance across all North American retail outlets including training and point-of-sale solutions.
  • Provided consulting services for online video company Geocast and application developer Easel.
     
AltaVista Company, Director of Corporate Development & Integration, Palo Alto, California
Reported to Vice President. Global leader in search technologies for Internet, e-Commerce and enterprise clients. (1999-2000)
  • Lead development and integration strategies for mergers and acquisitions, alliances and joint venture activities; executed management procedures to maximize investment performance by 150%.
  • Assigned integration processes and procedures and executed world-class model of efficiencies; drove product growth from 1M to 5M page views per day; revenue from $50K to $175K quarter over quarter.
  • Cultivated strategic partner relations with CMGI portfolio companies increasing page views by 1M page views per day; brokered 12 new partnership agreements in under 4 months increasing revenues by $70K quarterly.
  • Primary liaison for all new business relationships; evaluated business proposals and formulated growth opportunity analysis for executive review. Created company-wide database to manage all external business communications and deal schedules.
     
Compaq Computer Corporation/AltaVista, Director of Programs, San Mateo, California
Reported to Vice President/GM. Leading Fortune 500 technology solutions provider for consumers and businesses. (1997-1999)
  • Directed the AltaVista FreeAccess, My AltaVista, Discovery and Personal Search consumer product lines; achieved market distribution rate of 7M units, increased revenues by $100K and overall brand awareness by 20%.
  • Managed budget of $1M; supervised 5 direct reports while directing extended international product team of 20 engineers in U.S., Australia and Canada; lead contact for business transactions and partner relations.
  • Strengthened brand awareness by seeding 15M units of product to the marketplace; lead 20 partnership agreements with publishers, online properties and retail outlets.
  • Created business strategy for new initiatives delivering a comprehensive online and offline search model reinforcing AltaVista’s core competency; built distinctive product and service market programs.
     
Digital Equipment Corporation, Senior Product Marketing Manager, Littleton, Massachusetts
Reported to Director. Global technology company servicing small and enterprise level customers. (1996-1997)
  • Managed 4 enterprise-level software products; increased market share for search, mail and groupware-based applications by 300% in 3 months; championed new pricing, branding and product distribution strategies.
  • Created new market position for entire product line; initiated platform-centric model maximizing product reach to reseller channel by 225%; increased sales from $25,000 to $110,000 month over month.
  • Instituted project management techniques to streamline release cycles, reduce red flag events and maximize product launch activities; coordinated project planning across product teams; guided 25 engineers in both the U.S. and the United Kingdom.
  • Brought internet search software into the retail channel at CompUSA exposing 5M customers monthly to the Digital brand; first time in history for an searctechnology.
     
Lotus Development Corporation, Product Marketing Manager, Cambridge, Massachusetts
Reported to Director/Senior Manager. Leader in collaborative and desktop software solutions. (1993-1996)
  • Launched the Lotus eSuite, Word Pro and Ami Pro word processors targeted to small business  and end-user customers; migrated legacy Ami Pro users to new product line by executing spiff programs, direct mail campaigns and migration toolkits.
  • Defined market strategies for emerging technologies developed for Lotus Domino and the Internet; targeted consumer and developer communities and increased channel penetration rate by 10%.
  • Formed market plan to strengthen brand awareness and drive sales across primary and secondary channels; increased revenues from $0 to $120K in under 3 months.
  • Managed extended team of 10 across packaging, design, communications and channel sales; created Sales and Business Kits for worldwide sales team including product highlights, speaking points, technical information and pricing plans.
  • Guided web site design from inception; developed content and eMarketing programs; increased overall traffic by 10x month over month.
  • Trained national sales force on product strategy and selling techniques to maximize acceptance rates; conducted successful sales seminars across the U.S. and abroad; conducted training sessions at larger corporate accounts.
     
IBM Corporation, Associate Brand Manager, Paris, FRANCE
Reported to Senior Manager. Global leader in the creation, development and manufacture of advanced technologies. (1992-1993)
  • Strengthened brand image of the AS/400 system by driving market development programs throughout Europe, the Middle East and Africa; increased awareness rate by 20%; managed daily operations of market activities throughout the region.
  • Coordinated monthly brand image workshops with representatives and delivered findings to executive committee; Created multimedia sales kit and produced country-specific versions for distribution throughout EMEA.
     
Scudder Investments, Account Representative, Boston, Massachusetts
 Reported to Manager. Global investment manager with $800 billion in managed assets. (1991-1992)
  • Analyzed detailed customer reports and inquiries; researched and responded to share owner needs through written and voice correspondence.
  • Exceeded standard level of response time by 25%; reduced backlog of inquiries by 50%; increased customer satisfaction by 30%.
     

EDUCATION
 
Northeastern University, Boston, Massachusetts
B.S.B.A College of Business Administration
 
Northfield Mount Hermon School, Northfield, Massachusetts
Preparatory Studies


PERSONAL

Effective team leader with strong organizational, verbal and written skills; willing to travel, relocate if required.
Freelance photographer; enjoys golf and is current member USGA & NCGA; charitable fund raiser.

References available upon request.